On January 27 and 28, the economic division of the Délégation générale du Québec in Brussels hosted four Québec creators: Ça va de soi, Lucky Seven, Furi and Sensation Mode, an organization dedicated to the promotion of Montréal fashion. Accompanying the group was Isabelle Théroux, an economic advisor specialized in fashion, who is with the ministère du Développement économique, de l’Innovation et de l’Exportation. On their way back from the Who’s Next trade show in Paris, they stopped briefly in Brussels and Antwerp to learn more about the local fashion industry, meet with distributors and visit showrooms.
The mission then participated in the Amsterdam Fashion Week.
The Brussels and Antwerp fashion market is highly promising for Montréal designers. Harricana and M0851 are among those who already distribute their products there. For a better idea of Montréal fashion, Bénédicte de Brouwer, a journalist with TL magazine, went to Montreal last October to discover the city's fashion and design sectors. She also took part in a trade show on the technical textile Hightex. Her "Montreal City Report" and her article "Intelligent textiles from Canada – At the crossroads between science and creativity" can be read in the most recent edition of TL magazine.