Foreign consumers are increasingly interested in Québec winter clothes and boots.
Starting this summer, Maël boots, made in Québec City by Auclair & Martineau, will be distributed in specialized shops in the United States. The Japanese have also expressed their interest in the new collection.
Sorel boots and Canada Goose parkas can already be seen in American fashion magazines and are worn by U.S. stars.
People’s infatuation with northern coats and accessories was palpable at the 20th edition of Montréal Fashion Week, held from February 7 to 11. The winter products on display in the event showroom drew the most attention among foreign buyers.
Montréal Fashion Week was a chance for Québec-based companies like Harricana, Furi Design and M0851 to show their creations to foreign customers. In addition to being recognized for their high-quality materials, Québec products have kept pace with changes in fashion, year after year.