Montréal-based Sonomax Technologies has tapped West Coast music producer and rapper Arabian Prince (real name K.R. Nazel) as creative director and brand ambassador for its "Eers" line of custom fit headphones.
Mr. Nazel told the Financial Post he was "blown away" by the technology that enables people to create earbuds molded to the shape of their inner ear.
The line took home the Innovation Award for the best headphones at this year's International Consumer Electronics Show (CES) in Las Vegas, the world largest technology show.
"CES 2012: Sonomax’s Eers rebranding comes Straight Outta Compton" (Financial Post)