Québec fashion was showcased yesterday in Shanghai on the last day of Minister Jean-François Lisée’s mission to China. The Minister attended the Montréal CollectionS collective fashion show during Shanghai Fashion Week, an internationally renowned annual event.
Québec manufacturers, creators and designers presented their creations under the direction of Montréal producer Hans Koechling’s team. The audience was treated to the Judith & Charles, Yoga Jeans, Parasuco, m0851, Aldo, La Vie en Rose, Ralph Leroy and Hip and Bone brands as well as creations by LaSalle international graduates.
“Québec’s hunger for China is only equalled by that of China for Québec. Relations between Québec and China are, of course, mainly economic in nature, but I was able to see for myself how rich and diversified they truly are,” said the Minister.
This is the first time that Québec has taken part in this major gathering of designers, decision makers and buyers from around the world.
The Minister also accompanied a delegation of a dozen Québec companies headed by Alain Paré, the President and Chief Executive Officer of the International Exchange for the Performing Arts (CINARS), that participated in the Shanghai International Performing Arts Fair (SPAF).
Grouped under the “Québec en scène/Québec on stage” banner, the Québec participants had the opportunity to explore new markets, promote their productions and meet broadcasters and programmers who might be interested in purchasing their productions or with whom it might be possible to develop partnerships.
Export Québec (China) (in French)
Shanghai Fashion Week