With the help and support of the Quebec Government Office in Chicago as well as Export Québec, 7 buyers from the Midwest were able to attend a special event called: Braderie de Mode Quebecoise. This event, held from April 16 to 19 in Montréal, was an ideal venue for these buyers since it allowed them to meet some 130 Quebec designers all assembled in one place: the historic Marché Bonsecours in Old Montreal. Although the Braderie is well known to Montrealers for showcasing the best locally design clothes and accessories, this was the first time the event hosted an export driven initiative.
The Braderie de Mode Québécoise is really a fashionistas heaven: designer’s clothes sold at discounted prices plus a chance to meet your favorite designers in person! Started in 1994 with 50 clients, this event now attracts 48 000 visitors during its four day bi-annual event. Whether one wants to find ready-to-wear clothes for women or men, children’s clothes, coats, sportswear, leather, furs, shoes, swimwear, lingerie, accessories… one can truly find a bit of everything at the Braderie. In addition to finding all the well-known Quebec brands, new designers are also showcased which allows visitors to discover the next “it” designer from La Belle Province!
With the help of Anne de Shalla, the event organiser, Keith Kalinowski from Quebec’s Government Office in Chicago and Jean-Pierre Leclerc from Export Québec, we can say this new buyers’ mission to the Braderie was a success. It allowed Midwestern buyers to meet new and exciting Quebec designers in a fun new setting.