A Sold Out Show! From April 2nd - 4th, 2014, SIAL Canada – the International Food & Beverage Tradeshow – was held in Montréal. An annual event that alternates locations between Toronto and Montreal, SIAL Canada is by far the most important event of its kind in Canada, with 14,500+ food professionals from 61 different countries. In addition to an increase in the number of educational sessions and show floor events, this year’s SIAL Canada show was sold out despite a 15% increase in exhibit space. More than 100 Québec food & beverage companies exhibited and participated in the VIP B2B Meetings that are organized annually at SIAL Canada by the Québec Ministry of Agriculture, Fisheries and Food (MAPAQ). Québec companies met with over 40 buyers participating in the VIP Program from around the world, 20 of which originated from the United States. Buyers participating in MAPAQ’s VIP Program also work closely with Québec Business Development Officers prior to the show to enhance their show experience through a customized match-making program.
For more information about MAPAQ’s VIP Program at SIAL Canada, please contact Joan Kimball. The VIP program is only open to qualified food sourcing professionals working in retail and foodservice, both branded and private brand.
To learn more about SIAL Canada, visit their website HERE.
In addition to being a successful show overall, this was a stellar year for Québec Food and Beverage companies, who won half of SIAL’s Innovation Awards!
Each year at SIAL Canada, an international jury of experts select 10 products to receive SIAL’s prestigious Innovation Award. This year’s jury was comprised of retailers, nutritionists, market data/research experts, journalists, professional chefs and marketing & social media gurus. The jury’s daunting task is to select 10 products from literally thousands of entries that they feel represent beneficial and true innovation to retail shelves and restaurants.
For more information about the award-winning Québec companies and their products, please click here .