Québec’s extraordinary talent wins awards; wows music fans from all over the world for the fourth year in a row.Represented by several groundbreaking companies, compelling films and buzz bands that played to packed rooms, Planet Québec wraps up its fourth consecutive successful presence at SXSW®, after making a huge splash across Interactive, Film and Music at the world’s largest cross-platform conference and festival.
PLANET QUÉBEC at SXSW Interactive Montréal-based Synbiota won the SXSW Accelerator award in the Innovative World Technologies category for creating a collaborative biotech platform that allows researchers from around the globe to “virtually team up”, with the potential of producing breakthrough medicines, materials, food, and fuel at costs that are small fractions of current prices.
The SXSW Interactive Award in Music was bestowed on trailblazing multimedia filmmaker/designer Vincent Morisset (AATOAA) for his eye-popping work on the Arcade Fire’s music video “Just a Reflektor.” The interactive video allows users to engage with the hit song “Reflektor” using two devices simultaneously, a smartphone and a computer. This was Morisset’s second win at SXSW. He took home an Interactive prize in the Art category in 2012 for the computer-based film titled BLA BLA.
“We had seven Interactive Award finalists at SXSW this year, and now two winners,” says Louise Fortin, Director of Economic Services at the Québec Government Office in Atlanta. “We couldn’t be more proud of these innovative entrepreneurs, and our expanded representation at SXSW this year really shows that Québec’s interactive sector and startup scene are thriving.”
PLANET QUÉBEC at SXSW Music
On the Music front, Planet Québec held court for two days at the ever-popular live-music club Maggie Mae’s, where the venue remained consistently packed with music lovers and industry representatives from all over the world for sets by such sonically diverse Québécois buzz acts as Seoul, Tommy Kruise, Sam Roberts Band, Thus:Owls, Random Recipe and FOXTROTT. These cutting-edge sounds from Québec were presented by esteemed promoters and festivals, including Envol et Macadam, POP Montréal, M for Montréal and Scène 1425.
“Planet Quebec once again brought such a broad range of stellar musical talent to SXSW,” says Isabelle Pont who manages music and entertainment grant programs for SODEC, the cultural enterprise development arm of the Québec government. “We’re especially proud this year that the companies, bands and films representing Quebec were so successful in their endeavors in winning prestigious awards and gaining new fans ”
PLANET QUÉBEC at SXSW Film
On the Film side, actress/director Monia Chokri garnered the award for “Best Narrative Short” for her film, Quelqu’un d’extraordinaire, about a brilliant, but socially awkward 30-year-old woman forced to attend a highly uncomfortable bachelorette party.
The musical-horror film Stage Fright, directed by Jerome Sable, made its world debut at SXSW, while the narrative short, Nous Avions, directed by Stéphane Moukarzel, charmed audiences with its modern coming-of-age story about a young immigrant.
About Planet Québec
The Québec Government proudly supports Québec’s best talent in the interactive, film and music industries under the Planet Québec at SXSW banner. Arts and innovative technologies are booming in Québec, which for the fourth year in a row has presented an unforgettable cultural and technological experience at SXSW.
ased in Montréal, Synbiota Inc. was founded in April 2013 with the mission to streamline life science R&D and to make it universally accessible. Synbiota was a Fellow of Mozilla Labs’ WebFWD;winner of Hacking Health’s Most Transformative Technology award; andrecipient of grants from FedDev and the Eastern Ontario Development Program. Synbiota Inc. has offices at the Digital Media Zone (DMZ) at Ryerson University in Toronto, Maison Notman in Montréal, and Haliburton Ontario.
Founded by director Vincent Morisset, the Montréal-based studio is specialised in interactive storytelling. AATOAA is behind many celebrated projects for Arcade Fire, including Just a Reflektor, the dance-activated video Sprawl II and the artwork for “The Suburbs”. The studio also worked with Sigur Ros and Skrillex. The interactive film BLA BLA was presented in many museums and won the Webby; the SXSW Interactive Award, Art category; the FWA; and the Japan Media Art Prize, among others. AATOAA is currently developing a new project with the National Film Board of Canada.
About Monia Chokri
Born in Québec City, Monia Chokri is an actress best known for her roles in films by some of Québec’s most famous directors, such as Xavier Dolan (Heartbeats and Lawrence Anyways). She made her directing debut with Quelqu’un d’extraordinaire, which was screened last September at the Toronto International Film Festival (TIFF), after winning the award for best international short (Youth Jury Prize) at the Locarno International Film Festival.
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