Export Québec, in collaboration with the Québec Delegation in Atlanta, organized a trade mission to Orlando during the Interservice/Industry Training, Simulation and Education Conference (I/ITSEC). A major simulation and training trade show for the defense industry, I/ITSEC took place in Orlando,FL, from December 2 to 5, 2013.
The program offered to the participating Québec companies included several individual meetings with potential buyers, such as the directors of the Florida Space Institute and the Florida Hospitals healthcare system; the vice president of research and marketing from the University of Central Florida; a private briefing by Colonel Wilson Ariza, Director of Medical Programs at PEO-STRI; and a visit of the Nicholson Center, a surgical skills lab, simulation and robotics incubation center.
In addition to meetings on the trade show floor, the Québec Delegation in Atlanta also organized a private dinner and a networking reception in order to give participating companies the opportunity to present their expertise in the medical and simulation sectors to a select group of guests.
The areas of medical simulation and virtual reality are booming worldwide as governmental bodies give increasing importance to the training of their medical professionals. The mission helped to showcase Québec's expertise in human performance and medical simulation, two sub-sectors that combine Québec’s excellence in video games, information technology and the medical field.
Orlando is the most important center in the United States for the development of simulation technologies, modeling and training for the defense industry. Its leaders in these fields include the National Center for Simulation (NCS), PEO-STRI, as well as more than 100 specialized companies, such as CAE, Adacel, Lockheed Martin and Northrop Grumman.
In addition to the excellent business opportunities identified by the Québec companies as a result of the meetings organized by the Delegation’s economic team, several avenues of cooperation between Québec representatives and U.S. institutional actors have been explored.